Shape Perspective.
Influence Decisions.
Inspire Action.
DESING STORIES THAT
Whether leading teams, training staff, launching initiatives, or engaging communities, leaders often struggle to communicate messages in ways that people remember, believe, and act on.
Our communication systems combine storytelling, audience psychology, strategic messaging, and learning design to help organizations create communication that drives measurable outcomes — not just attention.
We help organizations design communication experiences that increase engagement, strengthen emotional connection, improve message clarity, and move teams toward action.
Coaching You Need.
Training You Love.
Planning You Use.
LEARN YOUR WAY
Coaching You Need.
Training You Love
Planning You Use
IMPACT STORIES GET
Messages Clarified.
People Moved to Action.
The R5 Impact Story Design Model helps organizations improve communication, increase engagement, strengthen audience connection, and create measurable behavior change through strategic storytelling and communication design.
Arriell Gipson Martin
Shelby County Government
TESTIMONIAL
"This session taught our team the power of storytelling and how that will set the room and drive us toward accomplishing the main goal. It instilled confidence and gave them the space to practices necessary skills that can take them to the next level."
Arthur Beck
R5 is an evidence-informed communication framework designed to help preachers, team leaders, educators, facilitators, and advocates utilize impact stories. Impact Stories inspire people to see themselves differently, believe change is possible, understand what action looks like, and feel motivated to act. Here's the 5 step process for developing an impact story that shpaes perspective, ienfleucnes decisions and inspire action.
Recognize the audience’s needs, fears, hopes, identity, context, and readiness for change.
RECOGNIZE
REVEAL
Reveal the lesson, insight, or message the audience needs to understand.
REQUEST
Request the audience respond through action, reflection, belief, discussion, or behavior change.
RELATE
Relate to the audience via stories in a way that models the desired response.
REFINE
Choose a delivery format that delivers the message clearly, engagingly, memorably, and actionably.
BECOME A TRAINING
What is Train-the-Trainer?
The R5 Train-the-Trainer Certification gives you the tools and permission to teach and implement R5 inside your organization.
Instead of relying on outside facilitators, you build internal capacity to:
-
Train your teams consistently
-
Standardize communication practices
-
Scale behavior change across departments
What You Receive
As a certified R5 facilitator, you get:
-
Full R5 framework training
-
Facilitation guide and training structure
-
Slides, activities, and materials
-
R5 Evaluation Toolkit
-
Access to templates and tools
-
Licensing rights to teach R5 internally
Who This Is For
This certification is designed for:
-
Organizational leaders
-
Trainers and facilitators
-
Learning & development teams
-
Coaches and consultants
-
Anyone responsible for improving communication and outcomes
What You Experience
Day 1: Learn the R5 system
Day 2: Practice, apply, and get certified
Includes:
-
Full R5 training
-
Certification process
-
Workbook + tools
-
Facilitator resources
-
Internal-use certification
-
Perfect for:
-
Trainers
-
Leaders
-
Facilitators
-
Teams building internal capacity
The R5 Storytelling Model Frequently Ask
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
- 09
- 10
- 11
- 12
