Why We Built
The FLIP Method
FLIP is JTDP's four-part learning system. It combines evidence-based frameworks, engaging learning experiences, implementation tools, and performance measurement to turn learning into lasting behavior change and behavior change into measurable results. It's the method behind everything we do.
For nearly 20 years, JT Design & Present has evolved around one question: how do we help people understand something well enough to do something differently? In the beginning, we started designing clear, compelling presentations, then grew into professional development. As we continued to improve our capacity to strengthen communication, develop leadership, and increase collaboration, we noticed four gaps that showed up again and again:
FLIP Closes Those Gaps
Every result an organization wants depends on one thing: people thinking, deciding, and behaving differently — together, over time.
FLIP transforms learning from an event into a system — one that creates lasting behavior change and measurable organizational results.
Whatever the challenge, we run it through the same four stages — so progress is designed, supported, and proven rather than left to chance.
STEP 1
Find The Real Need
Choosing the right direction before deciding the route.
We start with what people need to do differently, not what information they need to hear. Before anything is built, we work through five direction-setting principles in order to determine which route to take.
The Result: A solution matched to the need before a single thing is built.
STEP 2
Learn What To Do
Develop a recipe for genuine capability.
Every learning experience we have shares the same five ingredients. Whether the goal is strategic planning, change management, professional development, or leadership coaching, we make sure all five are in the bowl.
The Result: People can actually perform the behavior the organization needs.
STEP 3
Implement the Information
Build a toolbox for immediate application.
We provide reinforcement, repetition, advisement, observation and processes to ensure everyone can implement what they learn. These tools shift behaviors and build environments conducive to continuous improvement.
The Result: People do what they learned and their environment supports them.
STEP 4
Prove the solutions worked
Construct a bridge to outcomes.
Evaluation bridges learning and improvement. The ultimate outcome is sustaining desired behaviors consistently enough to contribute to the outcomes the organization needs.
The Result: An environment that sustains change.
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